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WE ARE BAD PUG
We’re a small pack of creatives, developers, and dreamers who turn ideas into interactive stories.
From AR experiences and playful apps to installations and digital worlds, our team blends design, code, and imagination to make technology feel alive.
We believe in curiosity, collaboration, and a touch of chaos — the good kind.
Our Story
Bad Pug was born from the idea that technology can be fun, emotional, and beautifully crafted.
Founded by Elena Aiello and Christian Bilato, we started by creating tiny digital experiments that soon grew into full experiences for global brands and young audiences alike.
Today, Bad Pug bridges illustration, XR, and storytelling — bringing magic to screens, books, and beyond.
The Team
Christian Bilato
Founder & CEO
Elena Aiello
Co-founder & Art director
Samuele Cigardi
Lead Developer
Antonino Petralia
Founder & CEO
Matteo Monteneri
3D Generalist
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