Welcome to the BADPUG playground
Where ideas come to life before they hit the real world.
This is the space where we experiment, prototype, and play with technology.
From Kira, our virtual idol, to The Arcade Hub, a growing collection of original minigames
every project explores new ways to connect creativity and code.
We design interactive stories like 1,2,3 Tiger, a playful book+app experience that helps children learn to count.
Zodiac Horoscope AR, a Japanese-style fortune app that blends daily luck with augmented reality;
and Nekobot, a friendly AR cat companion that talks, moves, and reacts in real time.
And this is just the beginning — new worlds are already in the making.
digital idol project
Kira is the BADPUG's original virtual idol — a fusion of music, design, and technology.
She’s not just a character, but a digital performer who embodies the studio’s spirit: creativity, confidence, and connection.
Through concept art, motion design, and 3D animation, Kira sings, dances, and lives inside her own futuristic universe — inspired by city pop, neon dreams, and the energy of modern Japan.
She’s more than an idol: she’s a statement about how digital identity can become art.
Kiraは、音楽・デザイン・テクノロジーを融合させた、Bad Pug発のオリジナル・バーチャルアイドルです。彼女は単なるキャラクターでは なく、スタジオのスピリット――クリエイティビティ・自信・つながり――を体現するデジタルパフォーマー。モーションデザイン、3Dアニメーションを駆使し、シティポップやネオンの夢、現代日本のエネルギーにインスパイアされた世界で歌い、踊り、生きています。Kiraはただのアイドルではなく、デジタルアイデンティティがアートになるという新しい可能性の象徴です。
MINIGAMES ONLINE
The Arcade Hub is Bad Pug’s digital playground — a growing collection of original mini-games designed to explore creativity through play.
From the retro-inspired Bella Storia Game (created for Fedez), to the fun and fast-paced Lidl Sneaker Game, and the sushi-fueled adventure Sushi Escape, each experience blends storytelling, design, and technology in a unique way.
The Hub is constantly evolving, a space where experimentation meets entertainment — and where every click brings something new to play.
BELLA STORIA -THE GAME
A retro-style arcade game created for Fedez, where rhythm, neon, and nostalgia collide.
APPS - IOS AND ANDROID
1,2,3 tiger - ios app
🇬🇧 1,2,3 Tiger – AR Learning App for Kids
1,2,3 Tiger is an interactive book and augmented reality app designed to help children learn numbers in a fun, visual way.
By scanning the pages, kids can see Tiger come to life and explore counting through games, animations, and multiple languages
.Developed by Bad Pug, the project combines education and play — turning every page into an immersive learning adventure.
🇯🇵 1,2,3 Tiger – 子ども向けAR学習アプリ
1,2,3 Tigerは、数字を楽しく学べるインタラクティブな絵本とARアプリです。
ページをスキャンすると、タイガーが動き出し、ゲームやアニメーション、多言語対応の体験を通してカウントの世界を楽しめます。
Bad Pugが開発し、教育と遊びを融合させた、没入感あふれる学習体験を提供します。
APPS - IOS AND ANDROID
HOROSCOPE AR
Zodiac Horoscope AR is a playful AR experience inspired by the Japanese omikuji tradition.
By scanning a real cube, a mystical fox appears to reveal your daily fortune — one reading per day, just like at a shrine.
Within the app, you can also write your wish and discover your Chinese zodiac sign, blending ancient symbolism with modern technology.
Developed by Bad Pug, the project merges culture, interactivity, and augmented reality into a peaceful, magical moment that you can experience anywhere.
Zodiac Horoscope ARは、日本の「おみくじ」文化からインスピレーションを得たAR体験です。 現実のキューブをスキャンすると、神秘的なキツネが現れ、1日1回だけあなたの運勢を教えてくれます。 アプリ内では願いごとを書いたり、自分の干支（中国の十二支）を調べたりすることもできます。 Bad Pugが開発したこのプロジェクトは、伝統とテクノロジーを融合させ、どこでも楽しめる穏やかで魔法のような瞬間を届けます。
